Strategic Asset Seeking: A Motivation of Chinese Business Groups' International Operation

Chenxi Hu
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Abstract

Since the development of Chinese firms, more and more Chinese firms would like to operate their business over the world to increase their strength. For the difficulty of expanding the scale of the company in a short term, many Chinese firms made use of strategy asset seeking to achieve their goal. This article will develop the evidence of Haier Group and Lenovo Group and find the role and effect of their outward strategy asset seeking.
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战略资产寻求:中国企业集团国际化经营的动力
随着中国企业的发展,越来越多的中国企业希望在世界各地开展业务,以增加自己的实力。由于短期内难以扩大公司规模,许多中国企业利用战略资产寻求实现其目标。本文将通过对海尔集团和联想集团的实证分析,找出其对外战略资产寻找的作用和效果。
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