Blogger Mothers as a Transmediatic Narration

Abstract

Individuals are facing message bombardments from many tools. In such a process, trying to reach individuals at any moment using different tools is important for the effectiveness of communication. This requirement led to a new process called transmedia. The transmedia storytelling, which is carried out in order to ensure that the messages planned to be transmitted in transmedia are even more effective, is one of the heavy-duty practices of this new process. This study was carried out in order to reveal how blogger mothers used transmedia storytelling practices, the difference of this use from traditional motherhood, and the role of transmedia storytelling practices in changing form of motherhood. In the study, blogger mothers were found to use transmedia storytelling practices heavily in order to influence their followers. It was also concluded that blogger mothers play the roles of heroines, friends, and dynamic and assistant heroines.