{"title":"Experience Economy: Sports Brand and Television","authors":"M. Marinova","doi":"10.54664/audb6168","DOIUrl":null,"url":null,"abstract":"The main focus of the article is the „La Liga Santander” sports brand. The author examines how this particular brand takes the form of a performance in TV (sports channels), and how it achieves this through Experience economy. The text analyzes various instances of TV channels that display what their brand history and traditions are, and how the brand has earned people’s loyalty.","PeriodicalId":346008,"journal":{"name":"21st Century Media and Communications","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"21st Century Media and Communications","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.54664/audb6168","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The main focus of the article is the „La Liga Santander” sports brand. The author examines how this particular brand takes the form of a performance in TV (sports channels), and how it achieves this through Experience economy. The text analyzes various instances of TV channels that display what their brand history and traditions are, and how the brand has earned people’s loyalty.
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