A CONCEPTUAL STUDY ON THE IMPACT OF ONLINE SPENDING BEHAVIOR TOWARDS E-COMMERCE

Abstract

As the covid-19 positive rate keeps increasing, the Indonesian government established a large-scale social restriction, or Pembatasan Sosial Berskala Besar (PSBB) to reduce the virus spread. At the same time e-commerce use is rapidly increasing, offering convenience to customers. With the existence of e-commerce, there is no need for physical contact. The objective of this paper is to determine the relationship between online spending and e-commerce use during a pandemic. The data used for this study was gathered from existing literature such as journals, books, and research papers that are related to the research topics. The scope & limitations are the covid-19 is unpredictable, the pandemic might give a different effect on consumption behavior in the future. The research was finally able to create a clear conceptual framework on the relationship between online spending behavior and e-commerce use based on the literature review. According to the framework, perceived behavioral cost, product variety, product comparison, application usability, safeness and healthiness, and recession in Indonesia would all have a direct impact on e-commerce use during a pandemic.