The Rubber Export Industry in Thailand: An Analysis of Export Performance

Abstract

Export performance in the industry is the top goal of business operation which can be measured from export’s sales volume, growth rate of sales volume, growth rate of benefits, marketing ability, acceptance in overseas markets, company’s demand in sales revenue increment, and growth rate in overseas markets. The mentioned factors impact on the company’s ability to sustain itself in the overseas markets. Factors that are related to export performance are export marketing strategies, competitiveness, the relationship between buyers and sellers, readiness of resources, and government support.