Trust, as a main barrier in adoption to B2C E-Commerce

B.A. Nagmetov
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引用次数: 6

Abstract

As one of the main barriers of e-commerce, trust, has been the topic of many researches. Present paper studies the issue of trust as a fundamental barrier in adoption to business to consumer (B2C) e-commerce. In doing so, the paper will first identify trust building elements subsequently applying the main elements to B2C e-commerce relationships.
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信任是B2C电子商务采用的主要障碍
信任作为电子商务的主要障碍之一,一直是众多研究的主题。本文研究了信任作为B2C电子商务采用的根本障碍的问题。在此过程中,本文将首先确定信任建立要素,然后将主要要素应用于B2C电子商务关系。
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