Founder team interaction, customer and competitor orientation in software ventures

Thilo A. Mueller, H. Gemünden
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引用次数: 9

Abstract

Purpose – Developments in the software industry have shown the need for sustainable and effective management strategies, especially for new ventures. Entrepreneurship literature suggests marketing to be one of the pivotal predictors of business performance. Previous empirical studies have shown the importance of social interaction and team work quality for new venture performance. The purpose of this paper is to apply founder team interaction quality (IQ), and the customer and competitor orientation concept of marketing research to new software venture performance.Design/methodology/approach – An empirical study using a fully standardized questionnaire was conducted in 101 young software ventures. Two founders in each company filled out the questionnaire separately allowing superior tests for reliability and validity of the research framework.Findings – The results show team IQ to be a powerful predictor of both customer orientation and competitor orientation. Furthermore, a positive, linear relationship ...
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创始人团队互动,客户和竞争对手为导向的软件企业
目的-软件行业的发展表明需要可持续和有效的管理策略,特别是对于新的企业。创业文献表明,营销是企业绩效的关键预测因素之一。以往的实证研究表明,社会互动和团队合作质量对新创企业绩效的重要性。本文的目的是将创始人团队互动质量(IQ)和市场研究中的客户和竞争对手导向概念应用于新软件创业绩效。设计/方法/方法-在101个年轻的软件企业中进行了一项使用完全标准化问卷的实证研究。每家公司的两位创始人分别填写了问卷,从而对研究框架的可靠性和有效性进行了更好的测试。发现-结果显示团队智商是客户导向和竞争对手导向的有力预测指标。此外,正线性关系……
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