Game theory model of forming enterprise development strategy in market environment uncertainty

2017 XX IEEE International Conference on Soft Computing and Measurements (SCM) Pub Date : 2017-05-01 DOI:10.1109/SCM.2017.7970752

M. Mednikov, N. Sokolitsyna, A. Sokolitsyn, V. P. Semenov

引用次数: 9

Abstract

Suggests a game theory model of forming enterprise development strategy in market environment uncertainty for increasing enterprise market share. The model uses the following assumptions - game is pair, finite, non-coalition and antagonistic. The game base is payoff matrix, formed with market researches. For considered example there are optimal mixed strategies for both analyzed enterprise and his rival, corresponding to several market situations. There are basic improvement destinations of forming enterprise development strategy with game theory.

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市场环境不确定性下企业发展战略形成的博弈论模型

提出了在市场环境不确定的情况下形成企业发展战略以提高企业市场占有率的博弈论模型。该模型采用了以下假设——博弈是成对的、有限的、非联盟的和对抗性的。博弈基础是通过市场调研形成的收益矩阵。例如，对于所分析的企业及其竞争对手来说，存在着最优的混合策略，对应于几种市场情况。运用博弈论制定企业发展战略有基本的改进目标。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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2017 XX IEEE International Conference on Soft Computing and Measurements (SCM)

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