{"title":"Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption","authors":"Shuo Zhang, Tat Y. Chan, Xueming Luo, Xiaoyi Wang","doi":"10.1287/mksc.2021.1318","DOIUrl":null,"url":null,"abstract":"This study examines consumers’ time-inconsistent preferences in digital content consumption and their strategic self-control behaviors.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"176 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mark. Sci.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1287/mksc.2021.1318","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
This study examines consumers’ time-inconsistent preferences in digital content consumption and their strategic self-control behaviors.
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