Entrepreneurial & UX mindsets: two perspectives - one objective

Abstract

This paper argues that integrating entrepreneurial thinking into the field of User Experience (UX) increases the efficacy of user-centered design approaches in industrial settings. The argument unfolds in three steps: (1) the element of "problem solving" is identified as being the core and the common denominator of both user- centered design and entrepreneurial thinking, (2) the connection between both approaches is shown by focusing on processes as well as mental models, and (3) it is explained how the extension of UX by entrepreneurial elements leads to an increased impact and area of influence in industrial settings.