Which color should i pick?: a study on colors and emotions in human-computer interaction

Abstract

Color is one of the most important dimensions of visual understanding and it has the power to evoke emotions. In this sense, choosing the appropriate color for user interface design may cause specific emotions, improving human-computer interaction. However, current studies do not support the designer in the choice of appropriate colors when it comes to a spectrum of emotions. Thus, this article proposes Bianchi's Color Wheel, which combines colors to Scherer's Semantic Space of Emotion. This association is the result of a systematic review conducted in seven databases. The proposed wheel allows designers to choose colors, including variations in saturation and brightness, taking into account the emotions mapped in Semantic Space.