{"title":"Cost estimation and consumer acceptance studies of herbal burfi","authors":"Writdhama G. Prasad, K. Khamrui, Gunvantsinh Rathod, H. Gupta","doi":"10.33785/IJDS.2019.V72I02.017","DOIUrl":null,"url":null,"abstract":"© Abstract: Traditional Indian dairy product has huge liking throughout the length and breadth of our country as well as abroad in the Indian diaspora. However, increasing health consciousness among the consumers has resulted into shift in their demand to functional foods. Many reports have highlighted the scope of further enhancing traditional dairy foods market by increasing their functionality, however very limited literature is available regarding their market prospects. The present study was conducted to estimate the production cost of herbal burfi , rich in anti-oxidative activity, in comparison to control burfi and also the market potential of the same. Herbal essential oil incorporation resulted into increase in INR 6/- of the raw material cost and thus the production cost of herbal burfi was INR 6/-(2.75%) was higher than that from control burfi. Consumer survey of the developed product revealed that 22.73% of the respondents rated the product ‘excellent’ and 92.86% of 154 respondents were ready to purchase the product, when available in market even at slightly higher","PeriodicalId":179606,"journal":{"name":"Vol 72, No 2 (2019)","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2019-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Vol 72, No 2 (2019)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33785/IJDS.2019.V72I02.017","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
草药布利菲的成本估算和消费者接受度研究
©摘要:传统的印度乳制品在我国乃至海外的印度侨民中都有着巨大的喜爱。然而,消费者健康意识的增强导致他们对功能性食品的需求发生了转变。许多报告强调了通过增加传统乳制品的功能来进一步增强其市场的范围,然而,关于其市场前景的文献非常有限。本研究旨在估算具有丰富抗氧化活性的草本刺果的生产成本,并与对照刺果进行比较,同时分析刺果的市场潜力。草药精油的掺入使原料成本增加了6卢比/-,因此草药burfi的生产成本比对照burfi高6卢比/-(2.75%)。对已开发产品的消费者调查显示,22.73%的受访者认为该产品“优秀”,154名受访者中有92.86%的人准备购买该产品,当市场上有售时甚至略高
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