Truth and travesty intertwined: a case study of #SSR counterpublic campaign

Abstract

Twitter has emerged as a prominent social media platform for activism and counterpublic narratives. The counterpublics leverage hashtags to build a diverse support network and share content on a global platform that counters the dominant narrative. This paper applies the framework of connective action on the counter-narrative campaign over the cause of death of #SushantSinghRajput. We combine descriptive network, modularity, and hashtag based topical analysis to identify three major mechanisms underlying the campaign: generative role taking, hashtag-based narratives and formation of alignment network towards a common cause. Using the case study of #SushantSinghRajput, we highlight how connective action framework can be used to identify different strategies adopted by counterpublics for the emergence of connective action.