RECONCEPTUALIZING FILM POLICY AND ITS MODEL IN THE BALTIC FILM INDUSTRIES: FROM POLITICAL ECONOMY TOWARDS MISSION ECONOMY

Abstract

In the recent years financial support for national film production in Lithuania, Latvia and Estonia has risen up to a level that was not possible when the film policy was still in the development stage. Consequently, the stability of financial support growth for national film production allows to question the current film policy model in the Baltic film industries in regard to mission economy approach where goal orientation, market shaping and co-creating, finance and long-term orientation towards dynamic institutions, sustainability, value and the collective process involving business, government and public participation. The development of film policy model is also related with film distribution and exhibition processes since only when the Baltic States were celebrating their 100-year anniversary in 2018, first steps that were related with mission-oriented goals and policies were taken. Methodology is based on critical analysis of statistical data (quantitative descriptive statistics) and film policy and its regulation documents (qualitative content analysis). Accordingly, evaluation of analysis results and recommendations for improving film policy model is formulated.