Türkiye’de 1980'ler Giyim Modasında Kitsch Etkisi (Dergiler Üzerinden Bir İnceleme) (Kitsch Effect on Dressing Fashion of Turkey in 1980's (An Investigation Through Journals))

Abstract

Kitsch phenomenon widespread in Europe at the end of XIX’th century but in Turkey in 1980’s. It has sprung as results of mass culture of market economy, entrapped life between villagers and urban, socio cultural and political dynamics, and it took place as spoiled taste within popular culture. Fashion displays a structure which affects people quite easily and spread rapidly. Integration of this character of fashion and convenient social dynamics for kitsch in Turkey in 1980’s has made kitsch to be reflected especially in clothing fashion. This research aims to analyze and discuss the changes and differences of kitsch characters in dress and accessory products produced under the influence of kitsch in Turkey in 1980’s. According to data obtained from the research, it has been predicted that the criteria causing dress fashion as kitsch are extremism, exaggeration, inconsistency, complexity, cheap and low quality material usage, and it has showed that clothing fashion of that time severely under the influence of kitsch by bright and exaggerated colors in dress samples and over/under sizes in accessories.