The Effect of Service Quality and Location on Consumer Decisions at Vista Hotel in Prabumulih City

Abstract

This study aimed to determine whether the implementation of Service Quality and Location carried out at Hotel Vista in Prabumulih City was in accordance with the program that applied to hotels. Fro the result showed that when testing the quality of service all the questions in the questionnaire were said to be valid with the provisions that exceed the r table value where the r table value wa 0.185. And for the reliability value, a value of 0.849 was obtained with the conditions above 0.185, it could be said that the existing questionnaire was declared reliable for further testing. At the time of testing the location, all the questions in the questionnaire were said to be valid with the condition that it exceeded the r table value, where the r table value was 0.185. And for the reliability value, a value of 0.853 was obtained with the conditions above 0.185, it could be said that the existing questionnaire was declared reliable for further testing. For the calculated f value of 33.505 and for the f table value from the results n-k-1 (n=respondents, k=independent variable) of 2.76. In this way, for the calculated f value of 33.505 > the f table value of 2.76, the service quality and location variables had a positive effect on consumer decisions.