PERSPECTIVAS DE PESQUISA SOBRE INTELIGÊNCIA ESTRATÉGICA ANTECIPATIVA E COLETIVA (IEAc) POR MEIO DA ANÁLISE DE SENTIMENTO: UM CENÁRIO DIDÁTICO DE USO

Guilherme Bertoni Machado, Rodrigo Kraemer, G. Dandolini, João Artur de Souza, J. Todesco
{"title":"PERSPECTIVAS DE PESQUISA SOBRE INTELIGÊNCIA ESTRATÉGICA ANTECIPATIVA E COLETIVA (IEAc) POR MEIO DA ANÁLISE DE SENTIMENTO: UM CENÁRIO DIDÁTICO DE USO","authors":"Guilherme Bertoni Machado, Rodrigo Kraemer, G. Dandolini, João Artur de Souza, J. Todesco","doi":"10.21714/2236-417x2020v10n1p152","DOIUrl":null,"url":null,"abstract":"Strategically companies must be in constant adaptability, in other words, watchful to external movements regarding future events. So, there is the need of weak signals exploration through the detection, interpretation and use of these signals to anticipation. This experience report aims to present research perspectives on Anticipative and Collective Strategic Intelligence (IEAc) through Sentiment Analysis. Within this context, and following the action research method, it was proposed an implemented through IBM ́s Node-RED tool, an educational scenario of sentiment analysis use. The experiment consisted in monitoring Twitter posts on a determinate subject indexed through a hashtag. If the analyzed post was considered negative by sentiment analysis algorithm, an e-mail is sent to a determinate user so this user can do the management/decision making on the subject. This scenario is applied for demonstration of this Advanced Analytics technique in order to bring an innovative way to IEAc.","PeriodicalId":366289,"journal":{"name":"Perspectivas em Gestão & Conhecimento","volume":"25 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Perspectivas em Gestão & Conhecimento","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.21714/2236-417x2020v10n1p152","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

Abstract

Strategically companies must be in constant adaptability, in other words, watchful to external movements regarding future events. So, there is the need of weak signals exploration through the detection, interpretation and use of these signals to anticipation. This experience report aims to present research perspectives on Anticipative and Collective Strategic Intelligence (IEAc) through Sentiment Analysis. Within this context, and following the action research method, it was proposed an implemented through IBM ́s Node-RED tool, an educational scenario of sentiment analysis use. The experiment consisted in monitoring Twitter posts on a determinate subject indexed through a hashtag. If the analyzed post was considered negative by sentiment analysis algorithm, an e-mail is sent to a determinate user so this user can do the management/decision making on the subject. This scenario is applied for demonstration of this Advanced Analytics technique in order to bring an innovative way to IEAc.
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
通过情感分析对预期与集体战略情报(IEAc)的研究视角:一种教学情景
从战略上讲,公司必须保持不断的适应性,换句话说,对未来事件的外部动向保持警惕。因此,有必要通过对这些微弱信号的探测、解释和利用来进行预测。本经验报告的目的是通过情绪分析提出预期和集体战略智能(IEAc)的研究观点。在此背景下,并遵循行动研究方法,提出了一种通过IBM的Node-RED工具实现的情感分析使用的教育场景。实验包括监控Twitter上某个特定主题的帖子,并通过标签进行索引。如果被分析的帖子被情感分析算法认为是负面的,则会向确定的用户发送一封电子邮件,以便该用户可以对该主题进行管理/决策。此场景用于演示这种高级分析技术,以便为IEAc带来创新的方式。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
自引率
0.00%
发文量
0
期刊最新文献
Covid-19, big data, smart city e cidade digital estratégica na geração de conhecimentos Gestão empresarial: um estudo sobre o microempreendedor individual do setor de comércio do município de São Mateus-ES RAMOS DE PESQUISA E REDES DE COLABORAÇÃO NA PRODUÇÃO CIENTÍFICA DO PROGRAMA DE PÓS-GRADUAÇÃO EM DIREITO DA UNIVERSIDADE FEDERAL DA BAHIA PRÁTICAS DE GESTÃO DO CONHECIMENTO EM UNIDADES DE CONSERVAÇÃO DA NATUREZA A GESTÃO DO CONHECIMENTO NO SETOR DE SEGUROS: O CICLO DE WIIG APLICADO AO PROCESSO COMERCIAL DE UMA CORRETORA DE SEGUROS
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1