{"title":"Search Gaps and Consumer Fatigue","authors":"Raluca M. Ursu, Qianyun Zhang, Elisabeth Honka","doi":"10.1287/mksc.2022.1359","DOIUrl":null,"url":null,"abstract":"This paper documents that consumers frequently take breaks during their search (“search gaps”) and develops and estimates a model that rationalizes search gaps caused by consumer fatigue.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"121 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"11","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mark. Sci.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1287/mksc.2022.1359","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 11
Abstract
This paper documents that consumers frequently take breaks during their search (“search gaps”) and develops and estimates a model that rationalizes search gaps caused by consumer fatigue.
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