Indian working women millennials: An assessment of the relevance of green banking practices

Abstract

Green banking encourage environment-friendly practices and minimizing carbon foot-printing from banking activities. By using latest emerging technologies in Indian banking services, customers reduce using paper such as they used in traditional banking but now they doing banking transactions by digitally instead of paper. Green Banking service is a service that is given by the bank to its customers and done through mainly green phones. So, in this research paper, the researchers’ goal is to gauge the awareness level of millennial working women towards green banking practices in Indian Banking sector. The study is centered on millennial working women, who were born in 1981-96 (22-37age group).The study is descriptive and cross-sectional in nature and it is completely based on primary research and data gathered from 100 millennial working women of India.