{"title":"Role of Axiological Values in Branding, product packaging and design","authors":"Asadullah Lakho, Yasir Javed, Sundas Rauf","doi":"10.61506/02.00104","DOIUrl":null,"url":null,"abstract":"Abstract
 This paper intends to determine the role of axiological values, particularly moral and aesthetic values in product branding, packaging and design. The term ‘design’ here should not be confused with the designing of the print content of the packaging, here, design stands for the aesthetic attributes of the product, its color, texture, shape and overall feel that adds axiological value. The paper will explore the realms of product branding, packaging and design, keeping in context the axiologic aspects that are unintentionally or intentionally being followed by the organizations during these processes.","PeriodicalId":46316,"journal":{"name":"Journal of Policy Research in Tourism Leisure and Events","volume":"45 1","pages":"0"},"PeriodicalIF":2.7000,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Policy Research in Tourism Leisure and Events","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.61506/02.00104","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
Abstract
This paper intends to determine the role of axiological values, particularly moral and aesthetic values in product branding, packaging and design. The term ‘design’ here should not be confused with the designing of the print content of the packaging, here, design stands for the aesthetic attributes of the product, its color, texture, shape and overall feel that adds axiological value. The paper will explore the realms of product branding, packaging and design, keeping in context the axiologic aspects that are unintentionally or intentionally being followed by the organizations during these processes.
期刊介绍：
Journal of Policy Research in Tourism, Leisure & Events provides a unique forum for critical discussion of public policy debates relating to the fields of tourism, leisure and events. This encompasses the economic, social, cultural, political and environmental dimensions of official intervention. In addition to high quality theoretical and empirical papers, the journal publishes contributions examining the value of contrasting methodologies, or advocacy of novel methods. Inter- and multi-disciplinary submissions are particularly welcome. In order to foster debate and extend the scope of discussion, it publishes shorter carefully argued position statements on specific, topical interventions in the Contemporary Policy Debates section. In addition, the journal’s novel Dialogues section involves ‘point/counter-point’ debates between contributors on a range of policy-related or policy research-related topics. These may interrogate key concepts from different cultural, theoretical or spatial perspectives, or discuss potential responses to a range of practical challenges involved in undertaking policy-related research in the fields of tourism, leisure and events. With a swiftly growing academic reputation, the journal is ‘B’ rated by the Australian Business Deans Council (ABDC). It has received citations from a number of senior practitioners and influential bodies, including the Organisation for Economic Cooperation and Development (OECD).
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