Nguyen Truong SON, Quoc Nghi NGUYEN, Thi Hong Loc HOANG
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引用次数: 0
Abstract
The Mekong Delta, Vietnam possesses great potential and advantages for developing agritourism. To ensure the sustainable development of agritourism, enhance service quality, and improve tourist satisfaction are essential. This study aims to identify the factors influencing tourist satisfaction with agritourism in the Mekong Delta. Data were collected using a quota sampling method, with a sample size of 228 tourists who had visited and experienced agritourism in the Mekong Delta, Vietnam. A mixed-method approach combining qualitative and quantitative research was used to test research hypotheses. By applying structural equation modeling (SEM), the study demonstrated that local culture, natural landscape, novelty, assurance, tourism human resources, and perceived value positively influenced tourist satisfaction with agritourism in the Mekong Delta. Among these factors, the natural landscape had the most impact on tourist satisfaction with agritourism in the Mekong Delta.
期刊介绍：
GeoJournal of Tourism and Geosites is a scientific publication, with an international status. The Journal is issued under the aegis of the University of Oradea, Department of Geography, Tourism and Territorial Planning, Territorial Studies and Analysis Centre (Romania) and the Academy of Physical Education and Sports from Gdańsk, Faculty of Tourism and Recreation (Poland). At the initiative of an international group of specialists, based on an editorial and scientific committee with a wide international coverage, including leading figures in the field, in 2008 was published the first English issue of the GeoJournal of Tourism and Geosites. The printable format (2-3 issues per year) is supported by the on-line version. The journal aims to publish relevant contributions in tourism, geosites and other areas whose analysis is related to these fields, standing out through originality and scientific contribution to the knowledge and development of this area. An important objective is to promote academic and applied research based on interdisciplinarity with a complex local and global approach.
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