Sports nutrition product market: development prospects, assortment analysis

Abstract

Currently, there is a constant increase in the number of people who adhere to a healthy lifestyle and are actively involved in sports. In Russia, the average share of people who are keen on sports is about 27.5%. The increase in the number of sports clubs in the country leads to an increase in demand for sports nutrition, as more and more people seek to improve their nutritional composition and nutrition quality. Analysts predict the growth of the global sports nutrition market in the next decade. It is important to note that this trend not only demonstrates the growing popularity of a healthy lifestyle, but also provides new opportunities for the development of the sports nutrition industry and the creation of innovative products that meet the needs of athletes and healthy people. In order to determine the potential profi le of sports nutrition consumers, we conducted a survey among respondents of various age groups in Yekaterinburg. Based on sports nutrition market statistics, an assessment of the assortment off er of the most popular stores in Yekaterinburg was made according to various criteria. The data obtained will allow understanding the general awareness of consumers and determining the quality and range of the assortment of the sports nutrition market.