‘Please don’t insult Dog. He is a loyal friend!’ The use of animal metaphors for evaluation and positioning on a Chinese Political Web Forum

IF 2.4 1区 文学 Q1 COMMUNICATION Discourse & Society Pub Date : 2023-10-04 DOI:10.1177/09579265231202619
Long Li, Shoshana Dreyfus
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Abstract

This study focuses on how animal metaphors are deployed by Chinese social media users to evaluate others and negotiate social positioning in online grassroots political discourse. Animal metaphors are important devices for expressing judgement of human behaviour. This is due, first, to perceived similarities and differences between humans and (other) animals and, second, due to the ‘Great Chain’ idea of human superiority and dominance over animals. Animal metaphors are commonly deployed in communication that is interpersonally volatile, such as on social media, regardless of what language this occurs in. Through an analysis of the interpersonal systems of appraisal and involvement, we found that contributors often adopt highly charged animal metaphors to negatively evaluate each other and to create and maintain a left-right political division.
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“请不要侮辱狗狗。他是一个忠实的朋友!一个中国政治网络论坛用动物比喻进行评价和定位
本研究关注的是中国社交媒体用户在网络草根政治话语中如何运用动物隐喻来评价他人和协商社会定位。动物隐喻是表达对人类行为判断的重要手段。这首先是由于人类和(其他)动物之间的相似性和差异性,其次是由于人类优于动物和支配动物的“大链条”观念。动物隐喻通常用于人际关系不稳定的交流中,比如在社交媒体上,不管这种交流是用什么语言进行的。通过对人际评价和参与系统的分析,我们发现投稿人经常采用高度敏感的动物隐喻来负面评价对方,并创造和维持左右政治分歧。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
4.50
自引率
4.50%
发文量
52
期刊介绍: Discourse & Society is a multidisciplinary peer-reviewed journal whose major aim is to publish outstanding research at the boundaries of discourse analysis and the social sciences. It focuses on explicit theory formation and analysis of the relationships between the structures of text, talk, language use, verbal interaction or communication, on the one hand, and societal, political or cultural micro- and macrostructures and cognitive social representations, on the other hand. That is, D&S studies society through discourse and discourse through an analysis of its socio-political and cultural functions or implications. Its contributions are based on advanced theory formation and methodologies of several disciplines in the humanities and social sciences.
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