{"title":"Factors influencing Vietnam youth’s participation in the nighttime economy","authors":"Nguyen Thi Thu Thuy","doi":"10.15549/jeecar.v10i3.1376","DOIUrl":null,"url":null,"abstract":"This research examines the factors that influence the behavior of young Vietnamese participants in the nighttime economy (NTE). The established factors were based on the results of a questionnaire distributed among 405 young individuals living, learning, and working in Hanoi, Da Nang, and Ho Chi Minh City. The data obtained confirm the predictive power of the theory of planned behavior (TPB) model to describe the NTE participants’ behavior. The study showed that perceived benefits have a direct influence on NTE participation behavior and an indirect influence through attitudes and the intention to participate; risk perception has only a direct effect on NTE participation behavior. One of the most significant factors in shaping behavioral intentions is financial readiness for consumption, which emphasizes the pragmatism and rationalism of NTE participants in spending their own money. In addition to being pragmatic and rational, the NTE participants’ behavior is influenced by cultural opportunities and the development of nightlife facilities.","PeriodicalId":37422,"journal":{"name":"Journal of Eastern European and Central Asian Research","volume":null,"pages":null},"PeriodicalIF":1.6000,"publicationDate":"2023-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Eastern European and Central Asian Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.15549/jeecar.v10i3.1376","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
This research examines the factors that influence the behavior of young Vietnamese participants in the nighttime economy (NTE). The established factors were based on the results of a questionnaire distributed among 405 young individuals living, learning, and working in Hanoi, Da Nang, and Ho Chi Minh City. The data obtained confirm the predictive power of the theory of planned behavior (TPB) model to describe the NTE participants’ behavior. The study showed that perceived benefits have a direct influence on NTE participation behavior and an indirect influence through attitudes and the intention to participate; risk perception has only a direct effect on NTE participation behavior. One of the most significant factors in shaping behavioral intentions is financial readiness for consumption, which emphasizes the pragmatism and rationalism of NTE participants in spending their own money. In addition to being pragmatic and rational, the NTE participants’ behavior is influenced by cultural opportunities and the development of nightlife facilities.
期刊介绍：
Journal of Eastern European and Central Asian Research (JEECAR) is a multi-disciplinary journal related to the Eurasia regional economics, finance, management, marketing, international affairs, and other business-related disciplines. By Eastern Europe and Central Asia, the IEECA refers to Russia, Ukraine, Belarus, Moldova, Armenia, Azerbaijan, Estonia, Latvia, Lithuania, Poland, Slovakia, Hungary, Serbia, Montenegro, Bosnia and Herzegovina, Albania, Kosovo, Macedonia, and five post-Soviet Central Asian states: Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan. The JEECAR Journal is committed to the editorial principles of all aspects of publication ethics and publication malpractice as assigned by the Committee on Public Ethics. Any paper submitted to the journal must be original, previously unpublished, and currently not under consideration for publication elsewhere. All articles in the printed version of the journal are peer-reviewed. The review process is a double-blind process. Neither the authors nor the reviewers know who wrote or reviewed the article. Per standard practice, only the Editor assigned to handle a paper knows the identity of the authors and the reviewers.
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