{"title":"Generative Artificial Intelligence in Marketing","authors":"Nir Kshetri","doi":"10.1109/mitp.2023.3314325","DOIUrl":null,"url":null,"abstract":"Generative artificial intelligence tools have found a wide range of uses in marketing. This article delves into how these tools are transforming three key areas of marketing: personalization, insight generation, and content creation.","PeriodicalId":49045,"journal":{"name":"IT Professional","volume":"23 1","pages":"0"},"PeriodicalIF":2.2000,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"IT Professional","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/mitp.2023.3314325","RegionNum":4,"RegionCategory":"计算机科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMPUTER SCIENCE, INFORMATION SYSTEMS","Score":null,"Total":0}
引用次数: 0
Abstract
Generative artificial intelligence tools have found a wide range of uses in marketing. This article delves into how these tools are transforming three key areas of marketing: personalization, insight generation, and content creation.
IT ProfessionalCOMPUTER SCIENCE, INFORMATION SYSTEMS-COMPUTER SCIENCE, SOFTWARE ENGINEERING
CiteScore
5.00
自引率
0.00%
发文量
111
审稿时长
>12 weeks
期刊介绍：
IT Professional is a technical magazine of the IEEE Computer Society. It publishes peer-reviewed articles, columns and departments written for and by IT practitioners and researchers covering:
practical aspects of emerging and leading-edge digital technologies,
original ideas and guidance for IT applications, and
novel IT solutions for the enterprise.
IT Professional’s goal is to inform the broad spectrum of IT executives, IT project managers, IT researchers, and IT application developers from industry, government, and academia.
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