Eduard Cristobal-Fransi, Natalia Daries, María de la Cruz del Río-Rama, María Guadalupe Fuentes-Tierno
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引用次数: 0
Abstract
Abstract Internet presence is essential for tourism companies. Health resorts are a tourism resource of prime importance for the image of a wellness tourism destination. This paper analyses the content of the official websites of Spanish spas, as well as their level of maturity in the development of e-commerce. For this purpose, a model for the analysis of websites based on the content analysis technique is proposed, as well as on the extended model of internet commerce adoption (eMICA) methodology. The model was applied to 106 spas with online presence. The results indicate that although spas seem to be prepared to carry out online transactions, a significant share have basic Internet presence, with a mainly informative function.
期刊介绍：
Quality and Quantity constitutes a point of reference for European and non-European scholars to discuss instruments of methodology for more rigorous scientific results in the social sciences. In the era of biggish data, the journal also provides a publication venue for data scientists who are interested in proposing a new indicator to measure the latent aspects of social, cultural, and political events. Rather than leaning towards one specific methodological school, the journal publishes papers on a mixed method of quantitative and qualitative data. Furthermore, the journal’s key aim is to tackle some methodological pluralism across research cultures. In this context, the journal is open to papers addressing some general logic of empirical research and analysis of the validity and verification of social laws. Thus The journal accepts papers on science metrics and publication ethics and, their related issues affecting methodological practices among researchers.
Quality and Quantity is an interdisciplinary journal which systematically correlates disciplines such as data and information sciences with the other humanities and social sciences. The journal extends discussion of interesting contributions in methodology to scholars worldwide, to promote the scientific development of social research.
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