CORPORATE SOCIAL RESPONSIBILITY IN BUSINESS PRACTICES OF MULTINATIONAL COMPANIES: STUDY OF DIFFERENCES BETWEEN CZECH AND SLOVAK

Renata Skýpalová, Jana Kozáková, Mária Urbánová, Vito de Sabato
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Abstract

Purpose – find differences in the core principles of implementation of CSR (Corporate Social Responsibility) practices in subsidiaries of foreign multinationals in Slovak and Czech Republic, two similar yet different countries. Research methodology – the questionnaire was distributed to local daughter companies of foreign multinational enterprises selected on the basis of stratified randomization. The sample: 360 enterprises (180 from each country). Mann‐Whitney U Test was used for the analysis (non-normally distributed data) of the differences between Slovak and Czech companies in their CSR implementation. Findings – differences among the two countries in the implementation of CSR exist in few factors due to their joint history. Research limitations – the representativeness of companies connected with foreign mother companies in the two countries cannot be computed: no data are available. To overcome this issue, the same number of monitored entities was analysed to so as to make further statistical analysis possible. Practical implications – the results can be used by business entities, which may benefit from comparing themselves against other players on the market or against the average situation on the monitored markets. Moreover, teaching future managers and promoters CSR is of significant importance. Originality/Value – the work sheds lights on CSR practices in Czechia and Slovakia, two countries in which there is a lack of studies on the topic of CSR.
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跨国公司商业实践中的企业社会责任:捷克和斯洛伐克的差异研究
目的-发现在斯洛伐克和捷克共和国这两个相似但不同的国家的外国跨国公司子公司实施CSR(企业社会责任)实践的核心原则的差异。研究方法:将调查问卷分发给按分层随机法选择的外国跨国企业在当地的子公司。样本:360家企业(每个国家180家)。Mann - Whitney U检验用于分析斯洛伐克和捷克公司在企业社会责任实施方面的差异(非正态分布数据)。研究发现:由于两国共同的历史,两国在实施企业社会责任方面存在一些差异。研究局限-无法计算与外国母公司有联系的公司在两国的代表性:没有可用的数据。为了克服这个问题,对同样数量的受监测实体进行了分析,以便能够进行进一步的统计分析。实际影响-结果可供商业实体使用,它们可以将自己与市场上的其他参与者或受监测市场的平均情况进行比较,从而受益。此外,对未来的管理者和推动者进行企业社会责任培训也具有重要意义。原创性/价值——该作品揭示了捷克和斯洛伐克这两个缺乏企业社会责任研究的国家的企业社会责任实践。
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CiteScore
3.20
自引率
0.00%
发文量
14
审稿时长
8 weeks
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