{"title":"Destination Choice, Satisfaction, and Loyalty of Ski Tourists in the Indian Himalayas","authors":"Naser Ul Islam, Manjula Chaudhary, Izidora Marković Vukadin, Syed Asif Mehboob Bukhari","doi":"10.37741/t.71.4.2","DOIUrl":null,"url":null,"abstract":"Indian Himalayas are famous for natural resources and attractiveness for leisure, religious, and adventure tourism. Gulmarg is a unique site in this region selected for this study to know the behaviour of ski tourists. The objective was to understand if ski tourists behave differently in the Himalayan settings concerning skiing destination choice factors and satisfaction and loyalty than in similar resorts worldwide. The study found that skiing destination choice factors positively impact tourist satisfaction and loyalty, while tourist satisfaction was found to impact loyalty. The study’s main contribution lies in establishing the choice factors of ski tourist destinations in the Indian region and the relationship between ski tourism factors and tourist satisfaction and loyalty. Finally, unlike other analyzed examples from European and other worldwide ski resorts, sustainability is currently not a decisive factor in the selection, satisfaction and loyalty of tourists in Gulmarg resort .","PeriodicalId":46641,"journal":{"name":"Tourism","volume":"32 11","pages":"0"},"PeriodicalIF":2.0000,"publicationDate":"2023-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Tourism","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.37741/t.71.4.2","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
Indian Himalayas are famous for natural resources and attractiveness for leisure, religious, and adventure tourism. Gulmarg is a unique site in this region selected for this study to know the behaviour of ski tourists. The objective was to understand if ski tourists behave differently in the Himalayan settings concerning skiing destination choice factors and satisfaction and loyalty than in similar resorts worldwide. The study found that skiing destination choice factors positively impact tourist satisfaction and loyalty, while tourist satisfaction was found to impact loyalty. The study’s main contribution lies in establishing the choice factors of ski tourist destinations in the Indian region and the relationship between ski tourism factors and tourist satisfaction and loyalty. Finally, unlike other analyzed examples from European and other worldwide ski resorts, sustainability is currently not a decisive factor in the selection, satisfaction and loyalty of tourists in Gulmarg resort .
期刊介绍：
Journal TOURISM is an international academic and professional quarterly which welcomes articles on various aspects of travel and tourism. Th e journal emphasises the broadness and interrelatedness of the tourism sector. Manuscripts submitted to the Journal can be processed quickly if they are prepared according to the following guidelines. Manuscripts will be returned to the author with a set of instructions if they are not submitted according to our style guide. No contribution will be accepted which has been published elsewhere, unless it is specifi cally invited or agreed by the Editor.
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