{"title":"A Content Analysis of Consumer Feedback on ‘Teddy Tour Berlin’ Within the Concept of Toy Tourism","authors":"Sevcan Yildiz, Didem Kutlu, Yasin Oğuz Özmenekşe","doi":"10.37741/t.71.4.5","DOIUrl":null,"url":null,"abstract":"With changing consumer trends and technological developments, the nature of tourism has evolved. Online platforms have made it easier for tourists to share their experiences and evaluations of the services they have consumed. Evaluating tourism services is often possible only after consumption, increasing consumer feedback's effectiveness. This study aims to analyze the comments written by individuals on the website of Teddy Tour Berlin, an agency specializing in toy tourism. In the study, 34 comments from 2005 to February 1, 2022, interpreting the comments, have been analyzed using Maxqda qualitative data analysis software. A total of 182 codes were derived from 1016 words, and six main themes were identified, including positive reviews, materials provided, experiences, friendship, and suggestions and advice for the agency. The coding analysis indicates that nearly half of the comments (47.83%) consisted of positive opinions.","PeriodicalId":46641,"journal":{"name":"Tourism","volume":"31 9","pages":"0"},"PeriodicalIF":2.0000,"publicationDate":"2023-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Tourism","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.37741/t.71.4.5","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
With changing consumer trends and technological developments, the nature of tourism has evolved. Online platforms have made it easier for tourists to share their experiences and evaluations of the services they have consumed. Evaluating tourism services is often possible only after consumption, increasing consumer feedback's effectiveness. This study aims to analyze the comments written by individuals on the website of Teddy Tour Berlin, an agency specializing in toy tourism. In the study, 34 comments from 2005 to February 1, 2022, interpreting the comments, have been analyzed using Maxqda qualitative data analysis software. A total of 182 codes were derived from 1016 words, and six main themes were identified, including positive reviews, materials provided, experiences, friendship, and suggestions and advice for the agency. The coding analysis indicates that nearly half of the comments (47.83%) consisted of positive opinions.
随着消费趋势的变化和技术的发展，旅游的性质也发生了变化。在线平台使游客更容易分享他们的体验和对他们所消费服务的评价。通常只有在消费之后才能对旅游服务进行评价，从而提高了消费者反馈的有效性。本研究旨在分析个人在玩具旅游机构Teddy Tour Berlin网站上的评论。本研究采用Maxqda定性数据分析软件，对2005年至2022年2月1日期间的34条评论进行解读分析。从1016个单词中衍生出182个代码，确定了6个主题，包括积极评价、提供的材料、经验、友谊以及对机构的建议和建议。编码分析表明，近一半的评论(47.83%)是积极的意见。
期刊介绍：
Journal TOURISM is an international academic and professional quarterly which welcomes articles on various aspects of travel and tourism. Th e journal emphasises the broadness and interrelatedness of the tourism sector. Manuscripts submitted to the Journal can be processed quickly if they are prepared according to the following guidelines. Manuscripts will be returned to the author with a set of instructions if they are not submitted according to our style guide. No contribution will be accepted which has been published elsewhere, unless it is specifi cally invited or agreed by the Editor.
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