Attractive Factors in the CrossFit Participation Process and Sustainable Participation Plans

Abstract

This study explores the phenomena that appear in the process of participating in CrossFit through a theoretical approach to symbolic interaction, and through this, explores the charm of CrossFit events and presents necessary measures for continued participation of members. In the research method, in-depth interviews with research participants were conducted, inductive category analysis, and consultation with expert groups were conducted. In conclusion, first, a publicity strategy that introduces various exercise programs and improves basic physical strength is helpful. Second, participating in large and small competitions to achieve goals requires an operational strategy to enhance a sense of belonging and community. Third, continuous motivation must be achieved through the presentation of goals and tasks, and the management plan for ties and exchanges between members will also be a method for continuous membership retention.