Assessment of Potential SMEs Projects to Sustainable Success

Abstract

This research aims to evaluate the project’s success from the stakeholders in creating sustainable outcomes and identify the problems and obstacles in the development of online marketing projects. The study takes a mixed-method approach, obtaining information from three distinct groups of people: customers (through qualitative research), business owners (through quantitative research), and government officials and municipal administrators (through qualitative research). This study highlights the imperative of incorporating the collective efforts of all three groups to enhance the likelihood of achieving success and maintaining the project’s long-term viability. Previously, the absence of collaborative management has resulted in the misallocation of resources toward resolving issues that were not aligned with the intended objectives. Upon examination of the business owners, it was discovered that implementing additional sales channels gave a notable and favorable outcome. The project evaluation using the CIPP model revealed that the processes implemented for customer management were deemed of exceptional quality. Critical difficulties and challenges were also noted, such as the requirement for business owners to possess IT skills to produce compelling media and the customers’ desire for a user-friendly platform design. In the public sector, it is found that the government should evaluate entrepreneurial endeavors to find those deserving of continued development. Other recommendations for this study include offering support as a best practice and developing long-term evaluation standards.