{"title":"An empirical investigation of the effects of entrance fees on national park visitors","authors":"Hyunseo (Violet) Yoon, Suiwen (Sharon) Zou","doi":"10.1080/02508281.2023.2237798","DOIUrl":null,"url":null,"abstract":"ABSTRACTThe budget reduction to public lands in the U.S. press parks to generate own revenues. Implementing entrance fees is considered by park management, but there is controversy surrounding the potential impacts on visitation and revenue. Drawing insights from the zero-price effect and the transactional utility theory, this study conducted two separate written vignette experiments targeting different populations to examine the effects of entrance fees on national park visitors’ experiences and behavioural intentions. Participants in each experiment were randomised to one of the three entrance fee conditions. They then read a written vignette describing a visit to a national park and completed a series of survey questions regarding their park experience and behavioural intentions. A total of 272 and 279 responses was gathered in each experiment, respectively. The results revealed that entrance fees do not influence satisfaction. However, the effects of entrance fees on perceived price value and behavioural intentions were found to be mixed. Theoretical and practical implications were discussed.KEYWORDS: Pricingentrance feezero-price effecttransactional utilitywritten vignette experimentnational parks Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1 We performed the same series of two-way ANOVA with Study 2 sample, and no significant effect was found across the three ANOVA models. Additional informationNotes on contributorsHyunseo (Violet) YoonHyunseo (Violet) Yoon, Ph.D. is an Assistant Professor in the Department of Recreation, Tourism and Therapeutic Recreation at Winona State University. Her primary research interest is to use virtual environments to enhance tourism benefits.Suiwen (Sharon) ZouSuiwen (Sharon) Zou, Ph.D. is an Assistant Professor in the Department of Recreation, Sport and Tourism at the University of Illinois Urbana-Champaign. Her research focuses on marketing practices that address the financial issues of tourism and leisure services.","PeriodicalId":47549,"journal":{"name":"Tourism Recreation Research","volume":null,"pages":null},"PeriodicalIF":3.4000,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Tourism Recreation Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/02508281.2023.2237798","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACTThe budget reduction to public lands in the U.S. press parks to generate own revenues. Implementing entrance fees is considered by park management, but there is controversy surrounding the potential impacts on visitation and revenue. Drawing insights from the zero-price effect and the transactional utility theory, this study conducted two separate written vignette experiments targeting different populations to examine the effects of entrance fees on national park visitors’ experiences and behavioural intentions. Participants in each experiment were randomised to one of the three entrance fee conditions. They then read a written vignette describing a visit to a national park and completed a series of survey questions regarding their park experience and behavioural intentions. A total of 272 and 279 responses was gathered in each experiment, respectively. The results revealed that entrance fees do not influence satisfaction. However, the effects of entrance fees on perceived price value and behavioural intentions were found to be mixed. Theoretical and practical implications were discussed.KEYWORDS: Pricingentrance feezero-price effecttransactional utilitywritten vignette experimentnational parks Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1 We performed the same series of two-way ANOVA with Study 2 sample, and no significant effect was found across the three ANOVA models. Additional informationNotes on contributorsHyunseo (Violet) YoonHyunseo (Violet) Yoon, Ph.D. is an Assistant Professor in the Department of Recreation, Tourism and Therapeutic Recreation at Winona State University. Her primary research interest is to use virtual environments to enhance tourism benefits.Suiwen (Sharon) ZouSuiwen (Sharon) Zou, Ph.D. is an Assistant Professor in the Department of Recreation, Sport and Tourism at the University of Illinois Urbana-Champaign. Her research focuses on marketing practices that address the financial issues of tourism and leisure services.
期刊介绍：
Tourism Recreation Research is a multidisciplinary international journal now published quarterly; it focuses on research problems in various tourism and recreational environments — ecological, economic, and socio-cultural — and attempts to seek solutions for sustainable development. Contributions are also encouraged on fundamental research concepts and theories. The journal carries regular features such as Research Note, Post-Published Reviews and Book Reviews. The ‘Research Note’ provides opportunity for scholars who have attained sufficient maturity to establish reliable findings in their field of research. The ‘Post-Published Review’ section has been introduced to capture deep insights into the papers that have already been published in Tourism Recreation Research to fill in gaps in the received information. Strong emphasis is laid on original research and readable prose.
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