Identifying effective signaling approaches for remanufacturing

IF 6.8 2区管理学 Q1 MANAGEMENT Journal of Purchasing and Supply Management Pub Date : 2023-12-05 DOI:10.1016/j.pursup.2023.100891

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Abstract

Remanufacturing is a typical circular mode, but the sales of remanufactured products remain limited. Learning from manufacturers, remanufacturers have undertaken various circular supply chain management (CSCM) efforts to improve products' quality, delivery and service, and at the same time they have set up shops on online platforms to enhance their product sales. Meanwhile, online platforms offer diverse signaling approaches that can reflect remanufacturers' CSCM operational performance, including the average product rating by former customers that reflects products' quality, the product-featured label by a platform that reflects products' quality and delivery, and related commitments from remanufacturers that reflect products' quality and service. However, it remains unclear how online signaling approaches reflecting remanufacturers' CSCM operational performance impact product sales. Grounded in signaling theory and using 564 sales data from 48 remanufacturers and 13 manufacturers on Amazon.com, this study reveals that both the average product rating and the product-featured label, which reflect remanufacturers' CSCM operational performance in products' quality and delivery, are positively correlated with remanufacturers' product sales. However, in comparison to manufacturers, the positive effect of average product ratings is weaker for remanufacturers. In addition, related commitments released by remanufacturers, reflecting their CSCM operational performance in products' quality and service, have a negative impact on product sales. Interestingly, when remanufacturers achieve a higher average product rating or receive the “Amazon's Choice” label, their commitments have an insignificant impact on product sales, in contrast to manufacturers that experience a negative effect.

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识别有效的再制造信号方法

再制造是一种典型的循环模式，但再制造产品的销售仍然有限。再制造商向制造商学习，采取各种循环供应链管理(CSCM)措施，提高产品的质量、交货和服务，同时在网上平台开设商店，提高产品销售。同时，网络平台提供了多种反映再制造商CSCM运营绩效的信号方式，包括反映产品质量的前顾客平均产品评级，反映产品质量和交付的平台产品特色标签，以及反映产品质量和服务的再制造商相关承诺。然而，尚不清楚反映再制造商CSCM运营绩效的在线信号方法如何影响产品销售。本研究以信号传导理论为基础，利用来自48家再制造商和13家亚马逊制造商的564个销售数据，发现产品平均评级和产品特色标签与再制造商的产品销售呈正相关，反映了再制造商在产品质量和交付方面的CSCM运营绩效。然而，与制造商相比，平均产品评级对再制造商的积极影响较弱。此外，再制造商发布的相关承诺反映了其在产品质量和服务方面的CSCM运营绩效，对产品销售产生负面影响。有趣的是，当再制造商获得较高的平均产品评级或获得“亚马逊之选”标签时，他们的承诺对产品销售的影响微不足道，而制造商则会受到负面影响。

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来源期刊

Journal of Purchasing and Supply Management MANAGEMENT-

CiteScore

10.30

自引率

18.00%

发文量

审稿时长

70 days

期刊介绍： The mission of the Journal of Purchasing & Supply Management is to publish original, high-quality research within the field of purchasing and supply management (PSM). Articles should have a significant impact on PSM theory and practice. The Journal ensures that high quality research is collected and disseminated widely to both academics and practitioners, and provides a forum for debate. It covers all subjects relating to the purchase and supply of goods and services in industry, commerce, local, national, and regional government, health and transportation.