Exploring the Privacy Paradox in Social Network Users: A Double-Entry Mental Accounting Theory Perspective

4区 计算机科学 Q4 Computer Science Mobile Information Systems Pub Date : 2023-12-14 DOI:10.1155/2023/4987364
Yuchen Pan, Huiping Chen
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引用次数: 0

Abstract

Social networking service (SNS) users often express great concern for their personal privacy, yet continue to disclose personal information on these platforms. This privacy paradox between privacy concerns and disclosure behavior has drawn widespread academic attention. In this study, we use the double-entry mental accounting theory to construct a theoretical model and conduct an in-depth analysis of the privacy paradox phenomenon and its causes through empirical verification. Our research shows a significant positive correlation between perceived benefits and users’ intention to disclose privacy, while perceived risks and users’ intention to disclose privacy are significantly negatively correlated. The double-entry mental accounting theory plays a crucial role in mediating the relationship between perceived values and users’ intention to disclose privacy. Furthermore, we found that information sensitivity negatively regulates the relationship between perceived risks, the pleasure attenuation coefficient α, the pain buffering coefficient β, and the intention to disclose privacy. Our study provides theoretical and empirical information on the reasons for the privacy paradox and offers insights for social networking service providers to optimize their services.
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探索社交网络用户的隐私悖论:双入心理会计理论视角
社交网络服务(SNS)用户往往非常关注他们的个人隐私,但仍继续在这些平台上披露个人信息。这种隐私问题与信息披露行为之间的隐私悖论引起了学术界的广泛关注。本研究运用复式记帐心理会计理论构建理论模型,并通过实证验证对隐私悖论现象及其成因进行深入分析。我们的研究表明,感知利益与用户隐私披露意愿显著正相关,感知风险与用户隐私披露意愿显著负相关。复式心理会计理论在感知价值与用户隐私披露意愿之间的关系中起着至关重要的中介作用。此外,我们发现信息敏感性负向调节感知风险、愉悦衰减系数α、痛苦缓冲系数β和隐私披露意愿之间的关系。我们的研究为隐私悖论的成因提供了理论和实证信息,并为社交网络服务提供商提供了优化服务的见解。
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来源期刊
Mobile Information Systems
Mobile Information Systems 工程技术-电信学
自引率
0.00%
发文量
1797
审稿时长
3 months
期刊介绍: Mobile Information Systems is a peer-reviewed, open access journal that publishes original research articles as well as review articles related to all aspects of mobile information systems.
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