Infotaining Canadian Politics? Measuring Infotainment in English-Language Newspaper Coverage of the 2019 Canadian Federal Election

Abstract

Several scholars have noted that many types of news coverage (including political news) are increasingly characterized by an “infotainment” style—defined roughly as the communication of politically relevant information using styles and formats more commonly associated with entertainment-oriented programming. Despite this growing trend and the many findings surrounding its impact on politics and political discourse, very little research has been done on the nature and dynamics of infotainment within the Canadian context. In response, this article seeks to measure and evaluate the scope and nature of infotainment in Canadian political news coverage by (1) outlining a comprehensive conceptual definition of (and rigorous method of studying) infotainment and (2) sharing the results of our mixed-methods discourse analysis of infotainment characteristics within 969 hard news articles published in Canadian English-language newspapers that covered the 2019 Canadian federal election. Our findings demonstrate that there was a substantial presence of infotainment characteristics in this coverage. We discuss the detailed nature of these characteristics and the relationship between the presence of infotainment characteristics and those of the quintessentially “Golden Age” reporting style (often viewed as infotainment's polar opposite), while outlining a variety of broader implications and further research questions raised by these findings.