Research on Mining Talent Demand for E-commerce Majors based on LDA Topic Model

Abstract

[Purpose] Based on the text mining method, this study analyzes the job demand for domestic e-commerce industry positions in the Internet-oriented recruitment data, promotes the matching of e-commerce positions and talents, and promotes the good construction of the employment environment in the domestic e-commerce industry.[Method] Use the LDA(Latent dirichlet allocation) topic model for job competency requirements to calculate the similarity of the word segmentation results for professional talent requirements, determine the optimal number of topics, and output the visualization results of the LDA topic model.[Conclusion] In eastern China, there is a high demand for e-commerce jobs, and the majority of these positions only call for 1-3 years of experience. The basic requirement for the majority of jobs is a college degree. The Director of Operations and Director of Network Operations focus on e-commerce operations and management, the Network Promotion Specialist focuses on e-commerce advertising and product promotion, the Data Analyst and Market Analyst focus on data analysis and market research, and the Sales Representative focuses on sales. There is a correlation between the salary of the positions and education, experience and region; the higher the education, the more experience and the higher the level of regional development, the higher the salary level.