Conventional metaphors in English as a lingua franca

IF 0.6 4区 文学 0 LANGUAGE & LINGUISTICS Review of Cognitive Linguistics Pub Date : 2023-12-14 DOI:10.1075/rcl.00168.ale
Rafael Alejo-González
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Abstract

In the present article, I study the language used in three English as a Medium of Instruction (EMI) digital marketing seminars, in which the tutor and other participants gave feedback about the ‘pitches’, (i.e., short marketing speeches), presented by students in the same session. As this activity involved making reference to what students said in their ‘pitches’, the seminars provide ample evidence for the metaphorical construction of speech activity by the participants in the seminars. The analysis shows that these ELF speakers mostly adopted pre-existing and conventionalised metaphorical models used in English and that they do not attempt to incorporate other source domains, except for one, which I have labelled storytelling, as it associates pitch delivery with telling a story. However, at the level of linguistic metaphors used, greater use of unconventional metaphors can be found, although mostly adapted to and consistent with the conceptual models identified. In general terms, metaphor innovation in this English as a Lingua Franca context seems to be ‘norm following’ rather than ‘norm transcending’.
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作为通用语言的英语中的常规隐喻
在本文中,我研究了三场以英语为教学媒介(EMI)的数字营销研讨会中使用的语言,在这些研讨会中,导师和其他参与者对学生在同一环节中的 "推销"(即简短的营销演讲)进行了反馈。由于这一活动涉及参考学生在 "推销 "中所说的话,因此研讨会为与会者隐喻建构言语活动提供了充分的证据。分析表明,这些英语语言学习者大多采用了英语中已有的、传统化的隐喻模式,他们并没有尝试融入其他源域,只有一个例外,我将其称为 "讲故事",因为它将 "推销 "与 "讲故事 "联系起来。不过,在使用的语言隐喻层面上,可以发现更多非传统隐喻的使用,尽管这些隐喻大多与已确定的概念模型相适应和一致。总的来说,在英语作为一种语言的语境中,隐喻的创新似乎是 "遵循规范 "而不是 "超越规范"。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
1.30
自引率
14.30%
发文量
16
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