ANALYSIS OF THE INTERACTION OF MICE TOURISM DEVELOPMENT FACTORS (THE CASE OF ASTANA CITY IN KAZAKHSTAN)

Q1 Social Sciences Geojournal of Tourism and Geosites Pub Date : 2023-12-29 DOI:10.30892/gtg.514spl01-1156

Bayana Taipakova

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Abstract

The purpose of this study is to research whether some factors of the development of MICE tourism influence each other in the capital of Kazakhstan.The author conducted a survey and analyzed the interaction of the effectiveness of interaction between the authorized government body and private organizations, the level destination marketing of development and number of experienced specialists. This study used the method of one-phase analysis of variance (ANOVA analysis), as well as the method of analyzing contingency tables (χ2 test of independence (Pearson's chi-squared test) using the SPSS program. The study sample includes 50 respondents directly related to the development of tourism in Astana city. The results of this analysis indicate that the number of experienced professionals in the field of MICE tourism development significantly influences the level of marketing development of a destination with a p-value of 0.010 < 0.05. The second result of the analysis showed that the number of experienced specialists in the field of MICE tourism development does not affect the effectiveness of interaction between the authorized state body and private organizations in the field of tourism with the p-value of 0.347 > 0.05. The following result of the analysis suggests that the effectiveness of interaction between the authorized government body and private organizations in the field of tourism does not affect the level of development of destination marketing, while the independence criterion χ2 with p-value 0.958 > 0.05.

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小鼠旅游发展因素的相互作用分析（哈萨克斯坦阿斯塔纳市案例）

本研究的目的是研究在哈萨克斯坦首都发展会奖旅游的一些因素是否相互影响。作者进行了一项调查，并分析了政府授权机构与私人组织之间的互动效果、发展的目的地营销水平和有经验的专家数量之间的相互作用。本研究采用了单相方差分析（ANOVA 分析）方法，以及使用 SPSS 程序分析或然率表（χ2 独立性检验（Pearson's chi-squared 检验））的方法。研究样本包括 50 名与阿斯塔纳市旅游业发展直接相关的受访者。分析结果表明，会展旅游发展领域经验丰富的专业人员数量对目的地营销发展水平有显著影响，P 值为 0.010 < 0.05。第二项分析结果表明，会展旅游开发领域经验丰富的专家数量并不影响国家授权机构与旅游领域私人组织之间的互动效果，P 值为 0.347 > 0.05。以下分析结果表明，旅游领域的政府授权机构与私营组织之间的互动效果并不影响目的地营销的发展水平，而独立性标准χ2的p值为0.958 > 0.05。

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来源期刊

Geojournal of Tourism and Geosites Social Sciences-Geography, Planning and Development

CiteScore

3.90

自引率

0.00%

发文量

156

审稿时长

24 weeks

期刊介绍： GeoJournal of Tourism and Geosites is a scientific publication, with an international status. The Journal is issued under the aegis of the University of Oradea, Department of Geography, Tourism and Territorial Planning, Territorial Studies and Analysis Centre (Romania) and the Academy of Physical Education and Sports from Gdańsk, Faculty of Tourism and Recreation (Poland). At the initiative of an international group of specialists, based on an editorial and scientific committee with a wide international coverage, including leading figures in the field, in 2008 was published the first English issue of the GeoJournal of Tourism and Geosites. The printable format (2-3 issues per year) is supported by the on-line version. The journal aims to publish relevant contributions in tourism, geosites and other areas whose analysis is related to these fields, standing out through originality and scientific contribution to the knowledge and development of this area. An important objective is to promote academic and applied research based on interdisciplinarity with a complex local and global approach.