CURRENT TRENDS IN STRATEGIC MANAGEMENT: A COMPARATIVE ANALYSIS OF SWOT AND SOAR APPROACHES

RMUTT GLOBAL BUSINESS ACCOUNTING AND FINANCE REVIEW Pub Date : 2023-12-28 DOI:10.60101/gbafr.2023.269044

Pongsiri Kamkankaew

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Abstract

Purpose – This review article explores the debate between traditional SWOT analysis and the emerging SOAR framework in strategic management. It aims to understand their comparative effectiveness in the modern complex business environment.Body of knowledge – The results indicate that both SWOT and SOAR frameworks offer complementary strategic management approaches. SWOT is suitable for initial assessments and discussions, while SOAR is more aligned with innovation, collaboration, and positive organizational change.Implications – SWOT and SOAR are strategic frameworks. SWOT evaluates an organization's strengths, weaknesses, opportunities, and threats, focusing on realistic assessment. SOAR, for strengths, opportunities, aspirations, and results, emphasizes potential and positivity, suitable for fostering growth in innovative settings.Originality/Value – The originality of this work lies in its comparative analysis of two popular strategic frameworks, providing insights into their applicability and effectiveness in today's dynamic business landscape. The value of this analysis is in guiding organizations to choose the appropriate framework based on their specific strategic needs.

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战略管理的当前趋势：SWOT和SOAR方法的比较分析

目的 - 本评论文章探讨了战略管理中传统的 SWOT 分析与新兴的 SOAR 框架之间的争论。知识体系 - 研究结果表明，SWOT 和 SOAR 框架都提供了互补的战略管理方法。意义--SWOT 和 SOAR 都是战略框架。SWOT 评估组织的优势、劣势、机会和威胁，侧重于现实评估。SOAR，即优势、机会、愿望和结果，强调潜力和积极性，适合在创新环境中促进发展。原创性/价值--本著作的原创性在于对两种流行的战略框架进行了比较分析，深入探讨了它们在当今动态商业环境中的适用性和有效性。这一分析的价值在于指导组织根据其特定的战略需求选择合适的框架。

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RMUTT GLOBAL BUSINESS ACCOUNTING AND FINANCE REVIEW

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