Functional Potential of Multilingual Text in Urban Space: a Linguistic-Semiotic Perspective

IF 0.2 0 HUMANITIES, MULTIDISCIPLINARY Nauchnyi Dialog Pub Date : 2023-12-23 DOI:10.24224/2227-1295-2023-12-10-142-165
O. Alimuradov, M. A. Gorbunova
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Abstract

This article analyzes the functional potential of multilingual texts within urban spaces from a linguistic-semiotic perspective. The study uses a sample of 1590 multilingual texts, consisting of photographs of graffiti objects found in four cities in Southern Russia: Nalchik, the Novorossiysk agglomeration (Novorossiysk and Myskhako), Pyatigorsk, and Rostov-on-Don. The methods used include continuous sampling of multilingual texts, content analysis of their verbal elements, semiotic analysis of their graphic elements, comparative and contrastive methods, and quantitative data processing techniques. The phenomenon of graffiti is analyzed from linguistic and linguo-semiotic perspectives, with a distinction made between graffiti and street art. The authors describe the ontology of graffiti in the urban environment through a series of important dichotomies: visibility / invisibility, performance / risk / art, and sanction/unsanction. The functions of graffiti are also examined in detail, including their integrative-identifying function, self-presentation function, protest function, subversive function, and advertising / propaganda function. The study concludes that multilingual texts, represented in the form of graffiti within urban spaces, have significant functional potential.
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城市空间中多语言文本的功能潜力:语言学--符号学视角
本文从语言符号学的角度分析了多语言文本在城市空间中的功能潜力。研究使用了 1590 个多语言文本样本,包括在俄罗斯南部四个城市发现的涂鸦对象照片:这四个城市是:纳尔奇克、新罗西斯克城市群(新罗西斯克和梅斯卡科)、皮亚季戈尔斯克和顿河边罗斯托夫。所使用的方法包括对多语言文本进行连续取样、对其语言要素进行内容分析、对其图形要素进行符号学分析、比较和对比方法以及定量数据处理技术。作者从语言学和语言符号学的角度分析了涂鸦现象,并对涂鸦和街头艺术进行了区分。作者通过一系列重要的二分法描述了城市环境中涂鸦的本体:可见性/不可见性、表演/风险/艺术以及制裁/不制裁。研究还详细探讨了涂鸦的功能,包括综合识别功能、自我展示功能、抗议功能、颠覆功能和广告/宣传功能。研究得出结论,在城市空间中以涂鸦形式表现的多语言文本具有巨大的功能潜力。
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来源期刊
Nauchnyi Dialog
Nauchnyi Dialog HUMANITIES, MULTIDISCIPLINARY-
CiteScore
0.10
自引率
0.00%
发文量
215
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