Factors Influencing Real Estate Purchasing in Dubai

Abstract

Identifying the factors affecting real estate purchasing is globally crucial to the industry stakeholders. The researcher noticed a lack of literature that defines and explains the factors influencing the expatriates' Intention to purchase residential properties in Dubai. In this quantitative study, the researcher utilized the theory of planned Behavior (TPB) to investigate the effect of attitude, subjective norms, and perceived behavior controls on the Intention to purchase residential real estate properties. Based on 384 usable responses received through randomly distributed survey questionnaires. All three research alternative hypotheses were found to be accepted. The empirical results show positive relationships between attitude, subjective norms, and perceived behavior control toward real estate property purchasing intention.