Pemanfaatan Cabe Kering dan Benalu Teh: Mengembangkan Ekonomi Kreatif pada Gerakan FIS Mengabdi 8

Astrid Liani Kamal, Muhamad Khaedar Ali, D. Safitri, S. Sujarwo
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Abstract

This research aims to comprehensively examine how the FIS Community Service Movement 8 (GFM 8) plays a role in making positive contributions to various community activities. GFM 8, as a sustainable initiative, specifically seeks to respond to and address issues in the Cianten Village. This is a qualitative descriptive study involving the collection of information in the form of written or oral words from relevant informants. The data collection methods employed include interviews, observations, and documentation. The results of this research indicate that in the FIS Community Service Movement 8, there is a key driver in the form of a focus on creative economic content, manifested through the development of products such as chili oil and the utilization of tea mistletoe for medicinal purposes. This innovative process not only brings product variety but also opens doors to new opportunities in marketing strategies and economic value enhancement for the community. Throughout this process, marketing is carried out through modern strategies, including the use of promotional video content on the TikTok platform, aimed at reaching a wider audience. By applying the ABCD (Asset-Based Community Development) approach and focusing on the development of creative economy, the GFM 8 results strive to maximize the potential of local assets and improve the well-being of the local community. The innovations made, both in products like chili oil and tea mistletoe, and in the implementation of modern marketing strategies, are expected to create a significant positive impact on economic development in the village.
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辣椒干和茶叶贝纳鲁的利用:在 FIS Mengabdi 运动 8 发展创意经济
本研究旨在全面考察 FIS 第八届社区服务运动(GFM 8)如何发挥作用,为各种社区活动做出积极贡献。作为一项可持续举措,"全球家庭运动 8 "特别寻求应对和解决建天村的问题。这是一项定性描述性研究,涉及以书面或口头形式从相关信息提供者那里收集信息。采用的数据收集方法包括访谈、观察和记录。研究结果表明,在 "FIS 社区服务运动 8 "中,有一个关键的驱动因素,即注重创造性的经济内容,具体表现为辣椒油等产品的开发和茶槲寄生的药用利用。这一创新过程不仅带来了产品的多样性,还为社区的营销战略和经济价值提升打开了新的机遇之门。在整个过程中,营销工作通过现代策略进行,包括在 TikTok 平台上使用宣传视频内容,旨在让更多受众了解产品。通过应用 ABCD(以资产为基础的社区发展)方法和关注创意经济的发展,GFM 8 的成果力求最大限度地发挥当地资产的潜力,改善当地社区的福祉。无论是辣椒油和茶叶槲寄生等产品的创新,还是现代营销战略的实施,都有望对该村的经济发展产生重大的积极影响。
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