Teknik dan Strategi Menghitung HPP dalam Rangka Eskalasi Penjualan pada UMKM Gading Bersinar, Depok

Dian Widiyati, Neneng Hasanah, Napisah
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Abstract

Micro, Small and Medium Enterprises (MSMEs) have a very important role in the Indonesian economy. The main problem that MSMEs often face is how to carry out appropriate financial strategies in business management. One of them is the calculation of the Cost of Goods Sold (HPP) which has quite a significant influence in terms of sales escalation. Gading Bersinar UMKM is an association of small and medium traders in the Curug area, Depok. These MSMEs come from various educational backgrounds, meaning that most business actors do not have sufficient knowledge and knowledge regarding good HPP recording. The products they sell are varied, including selling clothes, food, handicrafts and home-cooked food products. In this regard, the PKM activities carried out discuss the Cost of Goods Sold, starting from the definition, components, calculations and implementation of the Cost of Goods Sold in the MSME. From the results of community service activities regarding Techniques and Strategies for Calculating Cost of Goods Sold in the Context of Sales Escalation, it can be concluded that to increase MSME sales, the steps that need to be taken are to improve techniques and strategies in calculating COGS according to the situation, conditions and problems that arise. With careful HPP planning, this will help increase MSME sales.
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德波克大学加丁贝尔西纳尔分校销售升级框架下计算 COGS 的技术和策略
中小微型企业(MSMEs)在印尼经济中扮演着非常重要的角色。中小微企业经常面临的主要问题是如何在企业管理中实施适当的财务战略。其中一个问题是销售成本(HPP)的计算,它对销售额的增长有相当大的影响。Gading Bersinar UMKM 是德波克 Curug 地区的一个中小型贸易商协会。这些中小微企业来自不同的教育背景,这意味着大多数企业行为者对良好的 HPP 记录缺乏足够的了解和认识。他们销售的产品多种多样,包括服装、食品、手工艺品和家常食品。为此,开展的 PKM 活动从中小微企业销售成本的定义、构成、计算和执行入手,讨论了销售成本问题。从有关销售升级背景下计算销售成本的技术和战略的社区服务活动结果中可以得出结论,要提高中小微企业的销售额,需要采取的措施是根据情况、条件和出现的问题改进计算销售成本的技术和战略。通过精心的HPP规划,这将有助于提高中小微企业的销售额。
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