Healing at Gunung Salak: Festival Budaya untuk Promosi Desa Wisata Gunung Salak Selemadeg Timur Tabanan Bali

Ni Nyoman Arini, I. N. S. Artha Putra
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Abstract

Gunung Salak Tourism Village is located in East Selemadeg District, Tabanan Regency, Bali Province which is a tourism village that is still developing, meaning that there still needs to be many breakthroughs in promotion. The spread of Covid-19 has caused Gunung Salak Tourism Village to experience a decrease in tourist visits. After the pandemic, Gunung Salak Tourism Village (Dewi Gula) Festival 2022 was held for the first time as one of the efforts to recover tourism while introducing the tourism potential in Gunung Salak Tourism Village to the wider community. Marketing Mix 8P which includes Product, Price, Place, Promotion, People, Packaging, Programming, and Partnership is used to analyze the Dewi Gula Festival event as a regional tourism promotion media. The results of this study show that the Dewi Gula Festival with the theme "Healing at Gunung Salak" promotes the potential of Gunung Salak Tourism Village in the development of healing tourism and supports sustainable tourism. This can be seen from the implementation of the Dewi Gula Festival which supports the preservation of nature, culture, local identity, environmental awareness, and involves the participation of local communities.
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在古农萨拉克疗养:巴厘岛塔巴南东塞勒马德格古农沙拉克旅游村文化节
Gunung Salak 旅游村位于巴厘岛省塔巴南县东 Selemadeg 区,是一个仍在发展中的旅游村,这意味着在宣传方面仍需要有许多突破。Covid-19 的传播导致 Gunung Salak 旅游村的游客数量减少。疫情过后,Gunung Salak 旅游村(Dewi Gula)首次举办了 2022 年旅游节,作为恢复旅游业的努力之一,同时向更广泛的社区介绍 Gunung Salak 旅游村的旅游潜力。营销组合 8P(包括产品、价格、地点、促销、人员、包装、计划编制和合作伙伴关系)被用来分析作为地区旅游推广媒体的杜维古拉节活动。研究结果表明,以 "在古农沙拉疗养 "为主题的杜维-古拉节促进了古农沙拉旅游村在发展疗养旅游方面的潜力,并为可持续旅游提供了支持。这可以从 Dewi Gula 节的实施中看出,它支持保护自然、文化、地方特色、环境意识,并让当地社区参与其中。
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