Use of E-Technology in Organic Supply Chain: Enhancing the Growth of Organic Business

Abstract

World agricultural sector has seen shifting significantly by suitably using e- technology. A good number of studies have been conducted on agriculture and food security. The growth rate of world organic farming or business increases to more than the growth rate of traditional agriculture. In Bangladesh the pace of growth of organic agriculture is insignificant. The organic agriculture or organic supply chain in Bangladesh was scarcely studied. Hence, an intensive study is needed for the organic agriculture industry to pursue the organic supply chain that leads to a promising growth of organic business. A great deal of research has been conducted to explore the factors that may influence the organic supply chain and growth of the organic business. This study aims to explore the influence of e-technology and the dynamics of the actors on the organic supply chain enhancing the growth of the organic business. By collecting data (primary data) using self-administrated questionnaires the research work was evaluated. A total of 389 responses from the organic agriculture industrial actors, consumers, and transporters were collected using stratified random sampling methods. To inspect and analyze data, Path Analysis and Structural Equation Modeling (SEM) techniques were used with AMOS. The research objectives of this study were accomplished and research hypotheses were supported. The results of the study indicated that the proposed model provided a good understanding of the factors influencing the organic supply chain. From the result, it was revealed that e-technology and dynamics of the actors of the organic supply chain influences the growth of organic business. This study theoretically offers useful information and collected data might help to further research relevant to the organic supply chain and the impact of factors and e-technology of the organic supply chain from various aspects.