Impact of Tourist Satisfaction Attributes on Behaviour of Sharing Tourism Experiece on Social Media

Suwitho Suwitho, Hindah Mustika, Fastha Aulia Pradhani
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Abstract

Tourist satisfaction is an emotion that is felt by visitors when they there are in a place, in this case a tourism place. The satisfaction felt by visitors makes certain behaviours, which in this case share information using social media. This objective study is examines and analyzes the predictors of tourist satisfaction and tourist engagement on the behaviour of sharing tourism experience on social media. Methode: quantitative research with analysis technique. Results all variables influence can be acceptable and positive impact. Novelty in this study is the existence of tourist engagement that is able to make something unique because both the visitor and the place visited have an emotional engagement. Implication of results that with social media so we can easy to share experience and for destination as a promotion place, communication with prospective customer and discussion. Keywords: Attraction; Engagement; Satisfaction; Social Media.
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游客满意度属性对在社交媒体上分享旅游体验行为的影响
游客满意度是游客在一个地方(此处指旅游景点)感受到的一种情绪。游客感到满意后会做出某些行为,这里指的是使用社交媒体分享信息。本研究旨在研究和分析游客满意度和游客参与度对在社交媒体上分享旅游体验行为的预测因素。方法:采用分析技术进行定量研究。结果:所有变量的影响都是可以接受的,并产生积极影响。本研究的新颖之处在于游客参与的存在,游客参与能够产生独特的效果,因为游客和所到之地都有情感上的参与。研究结果的意义在于,有了社交媒体,我们就可以很容易地分享经验,并将目的地作为一个宣传场所,与潜在客户进行交流和讨论。 关键词吸引力;参与;满意度;社交媒体。
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