Views matter: an analysis of public opinion on the activities of non-profit organizations

Olga Gennadevna Sedykh, Veronika Anatol'evna Avilova, Yuliya Gavriilovna Alsaeva
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Abstract

The subject of the study is public opinion about the activities of non-profit organizations. The third sector in modern conditions of social development plays a key role in social support for citizens. Low awareness of the work of NPOs, as well as a low level of trust on the part of the population, do not fully allow non-profit organizations to be actively involved in solving social problems in the region, to reveal the possibilities of effectively compensating for imperfections in public services, and to increase self-sufficiency and self-employment of the population. The purpose of the study was to study the perception of the activities of non-profit organizations by society, as well as to compare the results in different regions of the Russian Federation. The study was carried out in two stages. At the first stage, the results of a survey of citizens of Russian regions (Irkutsk region, Republic of Buryatia) about their ideas and perceptions of the activities of non-profit public organizations were analyzed. At the second stage, an analysis of similar studies in other territories was carried out. Based on the study, the following conclusions can be drawn: the study showed that, in general, the population of the studied regions of the Russian Federation is aware of the activities of non-profit organizations, however, the lowest level was identified among residents of the Irkutsk region, while residents of the Republic of Buryatia and Khanty-Mansi Autonomous Okrug-Yugra showed higher awareness. It should be noted that the surveyed residents more often use «social networks» as sources of information about the ongoing work of NPOs. Based on the results of the analysis, a list of recommendations was formulated for the management of non-profit organizations.
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观点很重要:关于非营利组织活动的公众舆论分析
本研究的主题是公众对非营利组织活动的看法。在现代社会发展条件下,第三部门在为公民提供社会支持方面发挥着关键作用。由于对非营利组织工作的认识不足以及居民信任度较低,非营利组织无法完全积极参与解决本地区的社会问题、揭示有效弥补公共服务不完善的可能性、提高居民的自给自足和自谋职业能力。研究的目的是了解社会对非营利组织活动的看法,并对俄罗斯联邦不同地区的结果进行比较。研究分两个阶段进行。在第一阶段,分析了俄罗斯各地区(伊尔库茨克州、布里亚特共和国)公民对非营利性公共组织活动的想法和看法的调查结果。在第二阶段,对其他地区的类似研究进行了分析。根据研究结果,可以得出以下结论:研究表明,俄罗斯联邦所研究地区的居民总体上了解非营利组织的活动,但伊尔库茨克州居民的了解程度最低,而布里亚特共和国和汉特-曼西民族自治区-尤格拉州居民的了解程度较高。需要指出的是,接受调查的居民更多地将 "社交网络 "作为非营利组织正在开展的工作的信息来源。根据分析结果,制定了非营利组织管理建议清单。
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