Analysis of Distribution and Marketing Margins of Sunu Grouper (Plectropumus leoparsus) in Teluk Sulaiman Village, Biduk-Biduk District, Berau Regency

Jurnal Ilmu Perikanan Tropis Nusantara (Nusantara Tropical Fisheries Science Journal) Pub Date : 2023-10-16 DOI:10.30872/jipt.v2i2.391

Eva Agustina, Gusti Haqiqiansyah, Juliani Juliani

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Abstract

The study was conducted with the aim of analyzing and describing how the distribution process and marketing margins of Sunu Grouper (Plectropomus leopardus) in Sulaiman Bay Village. The research was carried out for 9 months from March to December 2022 in Kampung Teluk Sulaiman, Biduk-Biduk District, Berau Regency. The method used in sampling fishermen is purposive sampling with a total of 21 respondents, while in sampling collecting traders and retailers using the snowball sampling method as many as 10 people. The analysis method uses qualitative descriptive analysis. The results show that the marketing channel pattern on the sale of Sunu Grouper Fish in Kampung Teluk Sulaiman there are 2 levels of marketing channels of the level one channel pattern and the second level channel pattern. Based on the results of the margin calculation of each Sunu Grouper marketing institution in Teluk Sulaiman village, the institutions that obtained a larger margin were collecting traders of IDR 25,000, while retailers of IDR 20,000

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贝劳地区比杜克-比杜克县 Teluk Sulaiman 村的苏努石斑鱼（Plectropumus leoparsus）分布和销售利润分析

本研究旨在分析和描述苏莱曼湾村苏努石斑鱼（豹纹石斑鱼）的销售过程和销售利润。研究于 2022 年 3 月至 12 月在贝劳县比杜克比杜克区甘榜特鲁克苏莱曼进行，为期 9 个月。对渔民的抽样采用目的性抽样法，共有 21 名受访者，而对贸易商和零售商的抽样则采用滚雪球抽样法，共有 10 人。分析方法采用定性描述分析。结果显示，甘榜直落苏莱曼苏努石斑鱼销售的营销渠道模式有两个层次，即一级渠道模式和二级渠道模式。根据直落苏莱曼村每个苏努石斑鱼销售机构的利润计算结果，获得较大利润的机构是 25 000 印尼盾的集货商，而 20 000 印尼盾的零售商。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Jurnal Ilmu Perikanan Tropis Nusantara (Nusantara Tropical Fisheries Science Journal)

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