PENGARUH MOTIVASI KERJA, KEPUASAN KERJA, DAN LINGKUNGAN KERJA TERHADAP LOYALITAS KARYAWAN

Abstract

Every organization needs to have the right strategy in order to survive in carrying out its operational activities. Employee loyalty has attracted a lot of attention because it is the expectation that motivated and loyal employees will act in the best interests of the organization. This study aims to determine the effect of work motivation, job satisfaction, and work environment on employee loyalty at PT. Mabhakti Denpasar. The number of samples is 40 employees. The data analysis technique used is descriptive statistics and inferential statistics, multiple linear regression analysis. Based on the results of the analysis it was found that work motivation, job satisfaction and work environment have a positive and significant effect on employee loyalty. The results of this study imply that high work motivation can increase loyalty, the more satisfied employees are with their work, the higher employee loyalty, and a good work environment can increase employee loyalty. Keywords: Work Motivation; Job Satisfaction; Work Environment; Employee Loyalty