{"title":"An integrated model of five sense perceptions and memorable tourism experiences: mediating effects of positive emotion","authors":"Xinyang Wu, Yuan Zhao","doi":"10.1080/10941665.2023.2276473","DOIUrl":null,"url":null,"abstract":"ABSTRACT This study selects the tourism performing art of You Jian Pingyao as a case study. Based on cognitive memory theory and emotional evaluation theory, it follows the logical idea of “five sense perceptions of tourist destination-positive emotions-memorable tourism experiences,” and establishes a theoretical model and analyzes it. The results of this study provide new ideas for solving the problem of five sense perceptions in regional tourism and provide new strategies for enhancing memorable tourism experiences, which will contribute to the sustainable development of tourism performing art and the promotion of tourism destination brand competitiveness.","PeriodicalId":47998,"journal":{"name":"Asia Pacific Journal of Tourism Research","volume":"26 1","pages":"860 - 876"},"PeriodicalIF":4.3000,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Asia Pacific Journal of Tourism Research","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/10941665.2023.2276473","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACT This study selects the tourism performing art of You Jian Pingyao as a case study. Based on cognitive memory theory and emotional evaluation theory, it follows the logical idea of “five sense perceptions of tourist destination-positive emotions-memorable tourism experiences,” and establishes a theoretical model and analyzes it. The results of this study provide new ideas for solving the problem of five sense perceptions in regional tourism and provide new strategies for enhancing memorable tourism experiences, which will contribute to the sustainable development of tourism performing art and the promotion of tourism destination brand competitiveness.
期刊介绍：
Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.
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